Mind Source launches its Marketing Management service at SAS Forum Portugal 2019, the largest Analytics event in Portugal.

We have observed a more demanding and highly critical customer, who expects to have a relevant and consistent shopping experience across multiple sales channels. Today's customer expects the company to know them, reward them, and anticipate their needs. Ensuring that relevant messages reach customers at the right moment of decision requires coordination between strategy, data, and technology.

The creative use of information stimulates the planning of actions for the acquisition, growth, and retention of each customer. Through strategic insights derived from data (data-driven), it will be possible to design and create integrated, personalized, and captivating one-to-one campaigns, encouraging customers to buy in the right way.

What does our service consist of?

Mind Source implements and continuously manages a database marketing (DBM) and campaign management operation, with the goal of supporting the needs of your company's business units.

We develop and implement all phases of the project from scope definition (post-assessment), project management, implementation, knowledge transfer, and post-implementation support.

We focus on monetizing existing assets to support current needs, while maintaining alignment with future objectives and always focusing on our clients' return on investment.

DBM SERVICE

We structure your data and build a database with a marketing perspective and a single customer view, ensuring that the data is organized consistently.

We develop the models and processes for data extraction, transformation, and loading to support marketing needs. We use SAS® Data Integration, a powerful visual design tool to create, implement, and manage data integration processes, regardless of data sources, applications, or platforms, making the data available in the campaign management solution.

CHANNEL INTEGRATION SERVICE

We develop integrations with your communication channels, creating an integrated Omni-channel Database Marketing and Digital Marketing solution.

CAMPAIGN SERVICE

We use the best of SAS® Customer Intelligence 360 ​​and SAS Marketing Automation to implement and continuously manage your marketing campaigns.

DATA GOVERNANCE ADVISING

The General Data Protection Regulation (GDPR) is a European Union regulation that has been mandatory since May 25, 2018.

We analyze your current marketing strategy and how the GDPR impacts your marketing.

DATA MINING SERVICE

Through statistical studies, we can produce insights from customer data to make more efficient decisions.

Using predictive statistical models, it will be possible to identify segments and predict acquisition & reactivation moments, Next Best Offer, and customer retention (Churn), allowing you to predict results and optimize marketing investments, increasing customer Lifetime Value. We use SAS® Enterprise Miner to find the most important behavioral patterns and improve forecast accuracy.

MEASURE SERVICE

To justify investments, results are necessary. It's essential to analyze available data and justify the commercial value of marketing campaigns by comparing planned objectives with actual measured performance.

Metrics and KPIs;

Return on investment analysis;

Campaign optimization;

A/B testing.

To support this service, we use SAS® Visual Analytics:

• Interactive dashboards;
• Self-service data preparation;
• Self-service analytics.

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