Mind Source, a company specializing in Information Technology and Business Process Consulting projects, presents Omnichannel Insights 360 (Oi360), a solution designed to improve Customer Experience through a Single Customer View (commonly referred to as Customer 360), a simplified, omnichannel view that aggregates and explores customer data across various channels, quickly, simply, and completely autonomously for the business user (E-commerce Managers, Omnichannel Managers, Marketers, Digital Marketing Managers, among others).

The Covid-19 pandemic exponentially accelerated online shopping and consequently the digital transformation of companies around the world. In the specific case of Portugal, according to the National Institute of Statistics (INE), in 2021 alone, the use of e-commerce grew by 5.2%. According to a study conducted by SAGE in the same year, it is estimated that e-commerce will grow by more than half a billion euros in Europe by 2025.

At a time when consumers are increasingly demanding and the market more competitive, the inefficiency of using physical and online channels in a disaggregated way in the shopping experience becomes evident. A consistent omnichannel strategy is fundamental in unifying all points of contact, channels, and customer experiences. Adopting this strategy significantly contributes to improving the services offered, the customer experience, and brand perception, as well as increasing sales and customer loyalty.

The Omnichannel Insights 360 Solution

With this framework, Mind Source launches Omnichannel Insights 360 (Oi360), a product that, in just 3 steps, aggregates data from various channels, runs them through automatic data quality processes, and finally provides several insights, with the main market trends, namely Customer Insights, Events, Sales and Products, Single Customer View (C360) and Customer Journey (CJ), in a fast and agile way.

“Typically, these solutions are complex, expensive, and time-consuming to implement, making them inaccessible to the vast majority of middle-market companies, which already sell their products through multiple channels. The problem of aggregating multichannel data, as well as the lack of knowledge about their customer as a whole (Customer 360), is already a reality for these types of companies. Oi360 will allow these companies to quickly access their Omnichannel Insights, which we consider absolutely vital for a consistent and successful omnichannel strategy,” says Ana Candeias, Product Director at Mind Source.

This is a simple and intuitive Cloud SaaS (Software as a Service) product, ready-to-use, requiring no implementation or data analysis specialists for its use.

Published on TecheNet