Mind Source launches Omnichannel Insights 360 (Oi360)

Mind Source has just launched a new product, Omnichannel Insights 360 (Oi360), designed to enhance Customer Experience through a Single Customer View (commonly referred to as Customer 360). This simplified, omnichannel view aggregates and analyses customer data across multiple channels quickly, easily, and fully autonomously for business users, such as E-commerce Managers, Omnichannel Managers, Marketeers, Digital Marketing Managers, among others.

The COVID-19 pandemic exponentially accelerated online shopping and, consequently, the digital transformation of businesses worldwide. Specifically in Portugal, according to the National Statistics Institute (INE), e-commerce usage grew by 5.2% in 2021. A study by SAGE the same year estimates that, by 2025, e-commerce will grow by more than half a billion euros across Europe.

At a time when consumers are increasingly demanding and the market more competitive, the inefficiency of using physical and online channels separately becomes evident in the shopping experience. A consistent omnichannel strategy is essential to unify all touchpoints, channels, and customer experiences. Adopting this strategy significantly improves service quality, customer experience, brand perception, sales, and customer loyalty.

This is where Omnichannel Insights 360 (Oi360) comes in. In just three steps, it aggregates data from multiple channels, runs automatic data quality processes, and provides a wide range of insights, including Customer Insights, Events, Sales and Product Insights, Single Customer View (C360), and Customer Journey (CJ), in a fast and agile way.

“Typically, these solutions are complex, costly, and time-consuming to implement, and therefore inaccessible to most middle-market companies that already sell products across multiple channels. The challenge of aggregating multichannel data, as well as understanding the customer as a whole (Customer 360), is already a reality for these companies. Oi360 will allow them to quickly access their Omnichannel Insights, which we consider absolutely vital for a consistent and successful omnichannel strategy”

Says Ana Candeias, Product Director at Mind Source.

This is a Cloud SaaS (Software as a Service) product, simple and intuitive, ready-to-use, requiring no implementation or data analytics specialists to operate.

Oi360 is the result of Mind Source’s new Product Strategy & Development division and addresses the most pressing talent retention needs of HR departments across companies of all sizes.

Mind Source will continue to monitor market trends and develop solutions that help clients become increasingly digital and competitive in their respective markets.